Google's Old But New Chief Executive

Larry Page, one of Google's co-founders, will take over the chief executive position in April, returning to the position he once had to give up to appease the concerns of investors. People are feeling like Page is ready for the position now and has more experience. The change still makes some people hesitate though, but many are saying that strategically nothing has changed for Google.

The change is meant to simplify the management structure of Google and streamline decision making. Facebook is one of Google's biggest competitors and it is an extremely powerful and successful company. Google's most powerful presence is as a search engine, and over the years more and more substitutes have become available to internet users, many stealing some of the market share from Google. Facebook continues to unveil more internet applications that show that the rivalry between Google and Facebook is going strong. Many believe the changes at the top were made in an effort to get a tech guy at the top to allow better competition with Facebook's team. These changes show Google's focus on their rivals and their hopes to beat out the many substitutes that keep infiltrating the market.

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